I-OEM, eyaqala eYurophu nase-United States, yindlela ekuphela kwayo yokungena kumkhwa wokuvelisa ngobuninzi kunye nentsebenziswano ngobuninzi. Ikwayenye yeendlela ezisebenzayo zokulinganisela izixhobo kwaye sisiphumo sokwahlulwa kwabasebenzi ngobuntu. Kakade ke, ishishini lezithambiso alikho ngaphandle. Emva kwamashumi eminyaka yophuhliso,Izithambiso zaseTshayina i-OEM/ODMImarike okwangoku inamaqela amathathu amakhulu akhuphisanayo: “axhaswa ngemali evela kwamanye amazwe, aseTaiwan, nawase-landland”, anesikali se-OEM esimalunga ne-100 yeebhiliyoni zeeyuan. Uphando nophuhliso lwemveliso ye-Cosmetic OEM yeyona nto ibalulekileyo ekumiseleni umgangatho kunye nokubekwa kwezithambiso. Ngoko ke, zeziphi izinto ekufuneka ziqwalaselwe ekubekweni kwemveliso ye-OEM yezithambiso?
Namhlanje ndingathanda ukuxoxa nani ngomba wokubekwa kwemveliso ye-OEM yezimonyo, ingakumbi xa sijonga iinkalo ezintathu: ukubeka ngokweemvakalelo, ukubeka iingenelo kunye nokubekwa ngokwengqiqo.
01Indawo yokuma ngokweemvakalelo
Kuphando nophuhliso lweiimveliso ze-OEM zezithambiso, eyona nto ixhaphakileyo kukubeka izinto ngokweemvakalelo. ngoba? Ngenxa yokuba iqela eliphambili labathengi kwishishini lezinto zokuthambisa ngabathengi abangabasetyhini, ngokwendalo banovakalelo kwaye baneemvakalelo. Ngamanye amazwi, liqela labantu abaneemvakalelo ngakumbi kunengqiqo. Masithi siphuhlisa imveliso esebenzayo kuphela, kodwa ukongeza ekusebenzeni kwayo, izinto zokuthambisa nazo zinomsebenzi wokulungisa. Ibonakalisa isiphumo ngelixa igcina, ngoko ke izinto zokuthambisa kufuneka zinxibelelane nabathengi abangabasetyhini ngokubeka izinto ngokweemvakalelo. Emva kwayo yonke loo nto, uninzi lweemveliso zokhathalelo lolusu azizo iimveliso ezineziphumo ezikhawulezileyo. Abathengi kufuneka bavuyiswe kukuzisebenzisa ukuze zisebenze kakuhle. Ukubeka izinto ngokweemvakalelo akunakuthathelwa ingqalelo.
02Indawo yokubeka iingenelo
Ukubeka iingenelo kwindawo efanelekileyo kufanele kube sisiseko seemveliso zokuthambisa. Njengezinto zokuthambisa, akwanelanga ukubukela nje kuphela, ngoko ke akwanelanga ukubonakala umhle kwaye unevumba lobufazi. Kufuneka ibe nemisebenzi esisiseko. Imveliso efumisayo kufuneka ikwazi ukugcina ubushushu, kwayeimveliso yokwenza mhlophekufuneka ngokwendalo ibe nefuthe lokuba mhlophe.
Ngoko ke, ukuba ufumanisa ukuba isiphumo sokuba mhlophe kwale fomula sibaluleke kakhulu ngexesha lophuhliso lweemveliso ze-OEM zezimonyo, yibeke ngesibindi njengemveliso yokhathalelo lolusu olumhlophe, kwaye nelo phawu linokubekwa njengophawu oluhle kakhulu kudidi lokuba mhlophe. Oku kuye kwangqinwa ukuba kuyasebenza ziimpawu ezininzi.
03 Ukubeka iConcept
Ukubeka ingcinga yindlela esetyenziswa kakhulu ekuphuhliseni iimveliso ze-OEM zezimonyo. Oku kubizwa ngokuba yingcinga kukunika imveliso ingcamango ekhethekileyo yokuyahlula kwiimveliso ezifanayo ezikhuphisanayo. Umzekelo, iimveliso ezongezwe ngeoyile ebalulekileyo, iimveliso zokhathalelo lolusu olumhlophe, iimveliso zezinto eziluhlaza ezingenisiweyo, kunye neemveliso ezingenazo izongezo zonke ziimeko zakudala zempumelelo yengcinga.
Kule ndawo,UBeazainombono wemarike ojonge phambili. Le nkonzo inika uncedo olunamandla ekunikeni abathengisi amandla okuphumelela kwimarike, nto leyo exhomekeke kumandla eenkampani zeBezi.
Ixesha lokuthumela: Disemba-11-2023
