I-OEM, eyavela eYurophu nase-United States, kuphela kwendlela yokuhamba phantsi kwendlela yokuvelisa imveliso enkulu kunye nentsebenziswano enkulu. Ikwayenye yeendlela ezisebenzayo zokuhlenga-hlengisa izibonelelo kwaye sisiphumo sokwahlulwa ngokwentlalo kwabasebenzi. Kakade ke, ishishini lezithambiso linjalo. Emva kwamashumi eminyaka yophuhliso,China izithambiso OEM / ODMimakethi okwangoku inamaqela amakhulu amathathu akhuphisanayo: "abaxhaswa ngemali kumazwe angaphandle, iTaiwanese, kunye nelizwe-based", kunye nesikali se-OEM esimalunga ne-100 yeebhiliyoni zeeyuan. Uphando lwemveliso ye-Cosmetic OEM kunye nophuhliso yeyona nto ibaluleke kakhulu ekumiseleni umgangatho kunye nokumiswa kwezithambiso. Ke, zeziphi izinto ekufuneka ziqwalaselwe kwindawo yophuhliso lwemveliso ye-OEM yezithambiso?
Namhlanje ndingathanda ukuxoxa nawe malunga nomba wokuma wophuhliso lwemveliso ye-OEM yezithambiso, ingakumbi ngokuqwalasela imiba emithathu: ukubekwa ngokweemvakalelo, ukubekwa kwenzuzo kunye nokubekwa kwengqiqo.
01Ukubekwa ngokweemvakalelo
Kuphando nophuhliso lweiimveliso OEM zokuthambisa, eyona nto ixhaphakileyo kukumisa ngokweemvakalelo. ngoba? Kuba elona qela liphambili labathengi kushishino lwezithambiso ngabathengi ababhinqileyo, banovelwano ngokwendalo kwaye banovakalelo. Ngamanye amazwi, liqela labantu abaneemvakalelo ngakumbi kunengqiqo. Masithi siphuhlisa imveliso esebenzayo, kodwa ukongeza ekusebenzeni kwayo, izithambiso nazo zinomsebenzi wokulondoloza. Ibonisa umphumo ngelixa igcinwa, ngoko ke izinto zokuthambisa kufuneka zinxibelelane nabathengi ababhinqileyo ngokumiswa ngokweemvakalelo. Emva kwayo yonke loo nto, uninzi lweemveliso zokhathalelo lwesikhumba azikho iimveliso ezineziphumo zangoku. Abathengi kufuneka bakuvuyele ukuzisebenzisa ukuze zisebenze kakuhle. Ukuma ngokweemvakalelo akunakujongelwa phantsi.
02Ukubekwa kweNzuzo
Ukubekwa kwenzuzo kufuneka eneneni kube sisiseko seemveliso zokuthambisa. Njengezithambiso, akukhona nje ukujonga, ngoko akwanele nje ukubukeka kakuhle kwaye ube nevumba lobufazi. Kufuneka ibe nemisebenzi esisiseko. Imveliso ye-hydrating kufuneka ikwazi ukugcina ubushushu, kunye neimveliso emhlophekufuneka ngokwendalo ibe mhlophe isiphumo.
Ke ngoko, ukuba ufumanisa ukuba isiphumo sokwenziwa mhlophe kwefomula sibaluleke kakhulu ngexesha lophuhliso lweemveliso ze-OEM zokuthambisa, yibeke ngenkalipho njengemveliso yokhathalelo lwesikhumba olumhlophe, kwaye nophawu lunokuchongwa njengophawu olubalaseleyo kudidi lobumhlophe. Oku kuye kwangqinwa ukuba kusebenza kwiimpawu ezininzi. .
03Ukubekwa kwengcamango
Ukubekwa kwengqiqo kukwayindlela esetyenziswa ngokuqhelekileyo yokumisa kwinkqubo yophuhliso lweemveliso ze-OEM zokuthambisa. Into ebizwa ngokuba yi-concepting positioning kukunika imveliso ingcamango ekhethekileyo yokuyahlula kwiimveliso ezifanayo ezikhuphisanayo. Umzekelo, iimveliso eziyimfuneko zokongeza ioyile, iimveliso zokukhathalela ulusu olumhlophe, iimveliso zemathiriyeli ekrwada ezingeniswa ngaphandle, kunye neemveliso ezingenazo ezongezo zizonke ziimeko zakudala zokuphumelela ingqikelelo ye-hype.
Kule ndawo,Beazaunombono wemarike ojonge phambili. Inkonzo ye-one-stop ibonelela ngoncedo olunamandla kubarhwebi abathembekileyo ukuba baphumelele imakethi, ekwaxhomekeke kumandla oshishino lweBezi.
Ixesha lokuposa: Dec-11-2023