Iizinto zokuthambisaimarike ibisoloko itsala umdla kakhulu.Njengoko ukufuna kwabantu ubuhle kusanda, ishishini lezithambiso nalo liyakhula.Kweli shishini,Izithambiso Chinese OEMs (abavelisi bezixhobo zokuqala) badlala indima ebalulekileyo, bebonelela ngamandla amakhulu okuqhuba uphuhliso olukhawulezayo lwemarike yezithambiso zasekhaya.
Okokuqala, i-China, njengenye yeemakethi ezibalulekileyo kushishino lwezithambiso zaseTshayina, inendawo eyodwa yendawo kunye nemithombo yobutyebi eninzi.Eminye imimandla yaseTshayina inemozulu efumileyo kunye nomhlaba ochumileyo, obonelela ngeemeko ezintle zokusingqongileyo zokukhula kwezityalo.Izicatshulwa ezininzi zezityalo kunye nezithako zendalo zikhula kakuhle apha, okwenza i-China isiseko esibalulekileyo sokubonelela ngezinto eziluhlaza zokuthambisa.Ukongeza, i-China nayo inezithambiso zodidi lokuqala lwe-R&D kunye netekhnoloji yemveliso, kunye neenkampani ezahlukeneyo ze-OEM zokuthambisa ziye zavela emva kwenye.Ezi nkampani zithembele kumandla abo obugcisa owomeleleyo kunye namaqela aqeqeshiweyo ukubonelela ngeenkonzo zokuvelisa izithambiso zobuchwephesha kubanini beempawu.
Okwesibini, ii-OEM zokuthambisa zaseTshayina zenze inkqubela phambili ebonakalayo kuphando lwetekhnoloji kunye nophuhliso kunye nolutsha.Ngenkqubela phambili eqhubekayo yesayensi kunye nethekhinoloji, iimfuno kunye neemfuno zabantuizinto zokuthambisanazo zisanda rhoqo.Iinkampani ze-OEM zezithambiso zaseTshayina azikwazi ukubonelela ngeemveliso zezithambiso zemveli kuphela, kodwa ziphuhlise kwaye zilungiselele iimveliso ezintsha ezihambelana neemfuno zemarike ezisekelwe kwiimfuno zemarike kunye neemfuno zomnini wophawu.Bahlala betyala imali kuphando lwemveliso kunye nophuhliso kwaye bazibophelele ekuphuculeni umgangatho wemveliso kunye nokusebenza.Ngokuzisa itekhnoloji yamva nje kunye nezinto eziqhubekayo kunye neefomyula zeemveliso ezihlala zintsha kunye nobuchwepheshe, ii-OEMs zezithambiso zaseTshayina azizisi ukhetho olungakumbi kwiimarike zangaphandle, kodwa zizisa namathuba angakumbi kubanini-brand.
Ukongeza, uphuhliso olukhawulezayo lweeOEM zezithambiso zaseTshayina zizise ukhuphiswano olusempilweni kunye nenkqubela phambili kwiimarike zezithambiso zangaphandle.Ngaphambili, imarike yezithambiso yasekhaya yayixhomekeke ikakhulu kwiimveliso ezithunyelwa ngaphandle kwaye yayingenazo iimpawu ezizimeleyo kunye nobuchule bokuvelisa.Ngokunyuka kwe-OEM yezithambiso zaseTshayina, ngakumbi nangakumbi iibrendi zamazwe angaphandle zikhetha ukusebenzisana neTshayina ukuphucula ixabiso lebhrendi yazo kunye nokhuphiswano lwentengiso ngokuvelisa izithambiso ezilungiselelweyo.Ezi mpawu zangaphandle ziye zafumana isabelo esikhulu semarike kunye nenzuzo ngokusebenzisana ne-OEMs yezithambiso zaseTshayina, kwaye ngokuthe ngcembe ziye zaseka umfanekiso wazo webrand kunye nefuthe lemarike.Impumelelo yabo ikhuthaze amashishini amaninzi kunye noosomashishini, ikhuthaza ngakumbi uphuhliso lweemarike zezithambiso zangaphandle.
Ngamafutshane, ii-OEM zokuthambisa zaseTshayina zidlale indima ebalulekileyo ekukhuthazeni uphuhliso olukhawulezayo lweemarike zezithambiso zangaphandle.Ngezibonelelo zabo ezityebileyo, amandla obugcisa obuqinileyo kunye neqela lenkonzo yobuchwephesha, babonelela abanini beempawu ngokhetho oluninzi nolungcono.Uphuhliso lwabo olukhawulezileyo lukwakhuthaze iibrendi zamazwe angaphandle ukuba zifezekise ukuqalwa okuzimeleyo kunye nokuphuculwa, ukukhuthaza ukunyuka okukhawulezayo kweemarike zezithambiso zangaphandle.Kwixesha elizayo, ngokukhula okuqhubekayo kunye nophuhliso lwe-OEM yezithambiso zaseTshayina, sinesizathu sokukholelwa ukuba ishishini lasekhaya nelangaphandle lezithambiso liza kuzisa ingomso elingcono.Ukuba ufuna ukwazi ngakumbi malunga neshishini lezithambiso, ungaqhubeka nokusilandela.
Ixesha lokuposa: Nov-21-2023