Kutheni le nto ukupakishwa kwezithambiso kutshintsha rhoqo?
Usukelo lobuhle yindalo yomntu, kwaye yindalo yomntu ukuthanda obutsha nokungabuthandi obudala. Kubaluleke kakhulu ekuthathweni kwesigqibo sokupakishwa kophawu lokuziphatha kokusetyenziswa kwemveliso yokhathalelo lwesikhumba. Ubunzima bezinto zokupakisha bubonisa isiphakamiso esisebenzayo sophawu. Ukuze kutsalwe umdla wabathengi kwaye kuhlangatyezwane neemfuno zobuhle boluntu, iibrendi ezininzi zeCosmetic zihlala zitshintsha izinto zokupakisha. Ke, kutheni ezinye iibrand zokupakishwa kwezithambiso kufuneka zitshintshwe rhoqo?
Izizathu zokuba iipakethe zokuthambisa zihlala zitshintshwa
1. Phucula umfanekiso webrendi
Ukupakishwa ngumfanekiso wangaphandle wemveliso kunye nenxalenye ebalulekileyo yomfanekiso we-brand. Ingadlulisela ingcamango yohlobo, inkcubeko, isitayile kunye nolunye ulwazi, ishiya umbono onzulu kubathengi. Ngophuhliso loluntu kunye notshintsho kwiimfuno zabathengi, umfanekiso we-brand nawo kufuneka uhlaziywe rhoqo. Ngokutshintsha izinto zokupakisha, uphawu lunokuhambelana ngakumbi neendlela zamaxesha kunye nezinto ezikhethwa ngabathengi, kunye nokuphucula umfanekiso webrand kunye nokhuphiswano lwentengiso.
2. Ukukhuthaza ukuthengiswa kwebrendi
Izinto zokupakisha zokuthambisa ezigqwesileyo zinokunyusa iinjongo zokuthenga zabathengi kwaye ngaloo ndlela zikhuthaze ukuthengisa. Isixhobo sokupakisha esilungileyo sinokutsala ingqalelo ngakumbi kwaye senze abathengi bazimisele kakhulu ukuyithenga. Ezinye iimpawu ziya kukhupha iimveliso ezintsha okanye zitshintshe izinto zokupakisha ngexesha lentengiso ukuze kuphunyezwe injongo yokuthengisa.
Usukelo lwabantu lokuzenzela umntu luya luqina ngakumbi. Wonke umntu unethemba lokuba ukhetho lwabo luya kuba luhluke kwaye lubonise isitayela esikhethekileyo. Ngokuphuculwa kokupakishwa kwebrendi, ukhetho olwahlukileyo lunokubonelelwa ukuhlangabezana neemfuno zabathengi. Umzekelo, abanye abathengi bakhetha izinto zokupakisha ezilula nezintle, ngelixa abanye bekhetha izinto zokupakisha ezintle nezinomtsalane. Ngokusebenzisa izixhobo zokupakisha ezahlukeneyo, iibrendi zinokutsala abathengi abaninzi abanezinto ezithandayo ezahlukeneyo kwaye bahlangabezane neemfuno zokuthenga zomntu ngamnye.
3. Ziqhelanise nemfuno yemarike
Ubume bemarike buhlala buguquka, kwaye iimfuno zabathengi zihlala ziphucula. Ukuba izinto zokupakisha uphawu azikwazi ukuhlangabezana neemfuno zabathengi, ziya kupheliswa ngokulula kwimarike. Ukutshintsha imathiriyeli yokupakisha kukwangomnye wamanyathelo athatyathwe ziibrendi ukulungelelanisa imfuno yemarike nokugcina ukukhuphisana.
Nokuba zizithambiso okanye ezinye iimveliso, ukhuphiswano luqatha. Abathengi banokhetho oluninzi kwaye bathanda ukukhetha iimveliso ezitsala umdla wabo. Xa ukhetha izinto zokupakisha, qwalasela indlela yokuma ngaphandle kwesihlwele. Izinto zokupakisha ezidityaniswa namaqela abantu abaninzi zinokwenza abathengi bazive behlaziyekile ngemveliso, ngaloo ndlela benyusa umnqweno wabo wokuthenga.
4. Ukuphuculwa kwezinto zokupakisha kukhuthaza uphuhliso lwemarike
Imarike yezithambiso inokhuphiswano oluphezulu, kwaye ukhuphiswano phakathi kwemveliso lushushu. Ngokutshintsha izinto zokupakisha, iibrendi zinokuzisa iimveliso ezintsha ngokuqhubekayo kwaye zidale amathuba amatsha okuthengisa. Abathengi bahlala benomdla kwizinto ezintsha. Ukuphuculwa kwemathiriyeli yokupakisha rhoqo kunokutsala umdla wabathengi abaninzi, kwandise ukuvezwa kwemveliso kunye nokuthengisa, kuvuselele umnqweno wabathengi wokuthenga, kwaye kukhuthaze uphuhliso lwentengiso. Kwakhona kufuneka ubeke ingqalelo kwibhalansi xa utshintsha izinto zokupakisha, kwaye ungazitshintshi rhoqo okanye ngokuthanda, ukuze ungabangeli ukudideka kubathengi okanye uluvo lomfanekiso we-brand engazinzanga.
Ixesha lokuposa: Mar-01-2024