Ingxaki kwiShishini leZithambiso! Iinkunzi ezimbini ziyadibana ukuze ziguqule imeko yeMarike yeHlabathi.imboni yezithambisoumhlaba, ukudibana okumangalisayo okuza kuyila kwakhona imeko-bume yehlabathi kugqityiwe ngokusesikweni! I-L'Oréal Group, ishishini elineminyaka elikhulu ubudala eliqhayisa ngeemveliso ezininzi zobuhle kunye neziqholo zakudala, kunye ne-SkinTech Biotech Group, inkampani engumzali we-SkinCeuticals enyuke ngokukhawuleza kwicandelo lokhathalelo lolusu olusebenzayo ngokusebenzisa i-biotechnology entsha, babhengeze ngokudibeneyo ukugqitywa kwesivumelwano sokudibanisa zonke izitokhwe. Olu kudibana, oluquka ixabiso lemarike elidlula i-100 yeebhiliyoni zeedola zaseMelika, lukulungele ukuchaza ngokutsha imithetho yokhuphiswano lweshishini lobuhle.
I. Umanyano lweeGiants: Ibhongo loBuchule lokuPhula imida
UJean – Paul Agon, uSihlalo weL'Oréal Group, uchaze olu manyano “njengoVuselelo olutsha kwiubuhle"Ishishini" kwinkomfa yabezindaba. I-L'Oréal iqhayisa ngokubakho okunzulu kwiindlela zokuthengisa ubuhle kwihlabathi liphela kunye nothungelwano lokuthengisa, kunye neempawu zodidi oluphezulu ezifana neLancôme kunye neYves Saint Laurent Beauty, kunye neempawu zemarike ezaziwayo ezifana neMaybelline kunye ne-L'Oréal Paris. Ngokwahlukileyo koko, iSkinTech Group, eneSkinCeuticals njengesixhobo sayo esiphambili, izinze kwi-salon yobungcali kunye neemarike zokhathalelo lolusu eziphezulu ngenxa yamalungelo obunikazi aquka i-"Duke Antioxidant Formula" kunye ne-"Nano - Microcapsule Penetration Technology". Ikwabandakanya iindlela ezintsha eziqhutywa bubuchwepheshe ezifana ne-"FuKeAn", egxile ekulungisweni kolusu olubuthathaka, kunye ne-"Gene Beauty Research", uphawu lokhathalelo lolusu olwenziwe ngokwezifiso olusekelwe kuvavanyo lwezakhi zofuzo. "Oku akusiyo nje ingqokelela yophawu, kodwa kukudibana kwendalo equka 'uR & D lwesayensi × ukungena kwetshaneli × ukufikelela okuchanekileyo kwabantu'," utshilo uJean - Paul Agon. Emva kokudibana, uthotho lobonelelo lwehlabathi lwe-L'Oréal kunye neelabhoratri zebhayoloji ezili-12 zeSkinTech ziya kuhlanganiswa, kwaye "uBeauty Tech Triangle R" & D Centers” ziya kusekwa kwiindawo ezintathu: iFransi, i-United States, kunye neTshayina. Iimveliso ziya kwenziwa ukuze zihlangabezane neemfuno zokhathalelo lolusu lweentlobo ezahlukeneyo zolusu kunye nabantu bengingqi. Umzekelo, ngokusebenzisa iteknoloji yovavanyo lwezakhi zofuzo yeSkinTech, “iiphakheji zezipho zokhathalelo lolusu ezenzelwe wena ngokwezakhi zofuzo” ziya kuphuhliswa kwiimveliso zemarike ezinkulu ze-L'Oréal, ukuvumela iinkonzo zobuhle ezifikelelekayo ukuba zithathe inxaxheba kwiinkonzo ezenzelwe wena ngokwezakho; kwaye ngokusebenzisa iinethiwekhi ze-e-commerce ze-L'Oréal kunye nee-counter ezingaxhunyiwe kwi-intanethi, iimveliso zobungcali ze-SkinCeuticals ziya kunyuswa ziye kwimarike yabathengi ebanzi ngakumbi.
II. Uguquko lweMveliso: Ukusuka “kwiSithako – esiQinisekisiweyo” ukuya “kwiNkathalo yoLusu yeNdalo”
Imveliso yokuqala ekumgangatho ophezulu eveliswe kukudibana, i-“Cross-Dimensional Skin Repair System”, ingenile kwisigaba sovavanyo lweklinikhi. Le nkqubo itshintsha iindlela zemveli zokhathalelo lolusu, idibanisa “iteknoloji yokulawula indalo” yeSkinTech “yebhayoloji” kunye “nenkqubo yokukhupha iiseli zesiqu sesityalo” ye-L’Oréal. Le mveliso yahlulwe yaba ziimodyuli ezintathu: “Ilotion Elawulayo Esisiseko”, “I-Functional Strengthening Capsule”, kunye ne-“Barrier Repair Membrane”.
Thatha "Iseti Yokulungisa Ubusuku", eyenzelwe "ulusu oluhlala luvukile", njengomzekelo: Iloshini esisiseko elawulayo iqulethe iiprobiotics zendalo ezithathwe kwi-Nordic birch sap, ethi, xa idibana nolusu, iqale iguqule i-epidermal micro - ecosystem; I-capsule yokuqinisa esebenzayo ifakwe i-"Black Tea Yeast Superoxide" esandul' ukukhutshwa evela kwi-L'Oréal Laboratory, engena ngqo kwi-dermal layer ngetekhnoloji ye-nano - microcapsule ukulungisa umonakalo we-DNA obangelwe kukungalali; Inyathelo lokugqibela, i-barrier repair membrane, idibanisa i-SkinCeuticals' classic ceramide formula kunye ne-"Smart Water - Locking Magnet" eyenziwe yi-L'Oréal, egcina ukugcinwa kwamanzi iiyure ezingama-24. Ngokutsha ngakumbi, abathengi banokusebenzisana nezixhobo zokuchonga ezikrelekrele nge-APP yeselula ukuze bafumane idatha yesikhumba yexesha langempela, kwaye inkqubo ilungisa ngokuzenzekelayo imvamisa yokusetyenziswa kunye nomthamo weemodyuli ezintathu ukuze kufezekiswe "ukhathalelo lolusu oluguquguqukayo". Kwicala lekhonkco lokubonelela, la maqela mabini enza "ubuhle obuzinzileyo obuvaliweyo": Iifektri zehlabathi ze-L'Oréal ziya kudibanisa "iteknoloji yokuvelisa ungcoliseko olungenanto" yeSkinTech, kunye nokukhutshwa kwekhabhoni okujongwa kuyo yonke inkqubo ukusuka ekucocweni kwezinto eziluhlaza ukuya ekuzalisweni kwemveliso okugqityiweyo; Ukupakishwa kwemveliso kusebenzisa izinto ezisetyenziswayo ezisekelwe kwi-bio. Xa imveliso iphela, abathengi banokuphinda basebenzise iibhotile ezingenanto ngeendlela ezimiselweyo ukuze bahlawule amanqaku eempawu, anokusetyenziswa ukuthenga iimveliso ezintsha, ngaloo ndlela benze uthotho lwendalo "lwemveliso - ukusetyenziswa - ukuphinda basebenzise - ukuphinda bavelise".
III. Ukunyikima kweShishini: Okubangela uhlengahlengiso lobuhle beHlabathi
Emva kokubhengezwa kwezi ndaba zokudibana, ishishini lobuhle lehlabathi laqala ukuxakeka. Abahlalutyi beBloomberg baqaphele ukuba ukudibana kwe-L'Oréal kunye ne-SkinTech kuya kutshintsha indawo yokhuphiswano lwemarike yobuhle yehlabathi. "Oku kubonisa ukuhlanganiswa okunzulu kwe-behemoth yobuhle bendabuko kunye namandla amatsha okhathalelo lolusu lwetekhnoloji. Kulindeleke ukuba kuvelise i-super beauty conglomerate enengeniso yonyaka edlula i-30 yeebhiliyoni zeedola zaseMelika." Kwimarike yemali, ixabiso lesitokhwe se-L'Oréal linyuke nge-8.7% ngaloo mini, ngelixa ixabiso lesitokhwe se-SkinTech Group linyuke nge-15.2%. Abatyali-mali banethemba elikhulu malunga namandla okusebenzisana kwezi nkampani zimbini. Abakhuphisana nabo bakhawuleza bahlengahlengise amaqhinga abo: I-Estée Lauder Group ibhengeze ukukhawuleziswa kokuthengwa kweempawu zetekhnoloji yokhathalelo lolusu, ifuna ukuvala izikhewu kwicandelo le-biotechnology; I-Shiseido iphinde yaqalisa iprojekthi ye-"Oriental Plant Gene Bank" ngokubambisana neYunivesithi yaseKyoto eJapan, ukuqinisa ubuchule bayo bophando nophuhliso lwasekuhlaleni.
Kubathengi, olu manyano luzisa “esebenza ngakumbi, ekrelekrele, kwaye ezinzileyo"Amava obuhle." I-blogger yobuhle @IngredientControlAK yathi: "Ngaphambili, xa ukhetha iimveliso zokhathalelo lolusu, umntu wayexhomekeke kudumo lweebhrendi ezinkulu okanye kwizithako ezilandelelweyo - amaqhinga anxulumene nazo. Ngoku, ngeteknoloji - iimveliso ezidityanisiweyo, ukhathalelo lolusu lunokuba 'luchaneke ukuya kwinqanaba leselula'. Le yindlela ezayo!" Ukususela kumbhiyozo wekomkhulu e-L'Oréal Avenue eParis ukuya kumboniso omtsha wemveliso kwiBund eShanghai, olu manyano lwezigebenga zobuhle lukhuthaza "uVuselelo loBuhle boBugcisa" kwihlabathi liphela. Xa ilifa leebhrendi ezindala zenkulungwane lidibana nokwanda kwe-biotechnology, kwaye xa ukusasazwa kwe-omni - itshaneli kudibana nomjikelezo ovaliweyo wendalo, ikamva leshishini lobuhle liyayeka ukuba "lukhuphiswano lwemveliso" olulodwa, kodwa endaweni yoko libe "lidabi leenkqubo zemvelo". Kubathengi, oku kunokuba sisidlo "sokuphakanyiswa kokhathalelo lolusu"; kodwa kushishino, kwenza "utshintsho oluchaza imida yobuhle" - nabani na othatha inyathelo kolu dibaniso uya kulawula ibali kwixesha elizayo lobuhle.
Ixesha leposi: Julayi-31-2025
