Ukhuphiswano kwiileyibhile yabucalaimakethi iya isiba ngamandla, kwaye hayi kuphela abathengisi kunye nabathengisi, kodwa kunye namaqonga e-commerce kunye neevenkile zesebe sele ziqalisile ukuthatha inxaxheba.Ukujonga iindlela zeemarike, iimpawu zabucala nazo ziyatshintsha, kwaye indlela yokuphendula kule nto ibe ngumba omtsha.Ukuza kuthi ga ngoku, nazi iindlela ezintathu uphawu olutsha lweleyibhile yabucala enokuguqula intengiso yobuhle kunye nokhathalelo lomntu.
1. Lungiselela ukukhuphisana
Njengoko iibrendi zabucala ezitofotofo kunye neempawu zabucala ezifikelelekayo ziphuhlisa ishishini labo kwi-intanethi nangaphandle kwe-intanethi, indawo yokuhlala yeleyibhile yabucala yeekhemesti kunye neevenkile ezinkulu ziyacudiswa macala omabini.IAmazon okwangoku igxile ekubeni lijelo lokuthengisa eliphambili lamagama amakhulu, kodwa isigebenga se-e-commerce sijonge ukwandisa kwimakethi yelebhile yabucala, ngakumbi emva kokufunyanwa kwayo kwevenkile yokutya ye-organic i-Whole Foods Market.Kukho iimpawu ezibonisa ukuba bayayiqwalasela.Ishishini labucala leleyibhile ye-Whole Foods lincinci kodwa likhulile kwaye linamandla okuba liqonga lemveliso ephezulu enikezela ulusu lwendalo kunyeiimveliso zokunakekelwa kweenwele.
2. Yenza ingxabano ngexabiso
Abathengisi bobuhle obukhethekileyo sele bekwazi ukwakha iLeyibhile yaBucala 3.0 kwaye beze neengqikelelo ezintsha kunye neemveliso ezenzelwe wena, kodwa kufuneka baqaphele imiqobo ethile.Ngaphambili, iimveliso zeelebhile zabucala zazichongwa ngokulula ngokupakishwa okulula kwaye zingenazo iimpawu zorhwebo, ezazihlala zinika imbonakalo yomgangatho ophantsi.Kodwa lo mzuzu uyafana naloo mzuzu.Ukuhlala uphambi kokhuphiswano, abathengisi baqala ukuqaphela ixabiso lokutyala imali kwiimveliso zabucala.
3. Intengiso ye-intanethi ebanzi
Izicwangciso zentengiso ye-Intanethi zibonelela ngeelebhile zabucala ngetshaneli yokusasaza ibali lebhrendi yazo kwaye ibonise iimveliso ezizezakho ezihambelana nabathengi abajolise kubo.Ileyibhile yabucalaUkuvezwa kwihlabathi le-Intanethi kubaluleke kakhulu njengoko abantu abancinci bethenga kwi-Intanethi.Ukukwazi ukuqonda kunye nokuphakamisa idatha yokusetyenziswa kwabathengi kubalulekile, njengoko iibrendi ezininzi zikhuphisana ukuhoywa kwabasebenzisi.
Ukufikelela kubathengi abancinci, iibrendi zabucala kufuneka zibandakanye ukuthengwa kwemithombo yeendaba zentlalo kwiimodeli zabo zokuthengisa ezinamaqonga amaninzi.Ke ngoko, amashishini kufuneka enze amava okuthenga angenamthungo kuwo wonke amaqonga eendaba.Iikhemesti zisenokuthi zisebenzise amandla okusetyenziswa kwabantu abatsha abathanda ubuhle, benze olwabo uphawu kwaye balusasaze ngoosaziwayo bemithombo yeendaba zentlalo.
Ixesha lokuposa: Dec-07-2023