Zinjani iimpawu zobuhle kutshanje?

Ukuveliswa kweMveliso: Ukuhlanganiswa okunzulu kweTekhnoloji kunye neZithako zeNdalo​

Kutshanje, uninzi lweebhrendi zobuhle zamazwe ngamazwe zidibanise uphando lwetekhnoloji kunye nophuhliso kunye nezithako zendalo ukuze ziqalise iimveliso ezintsha ngokhuphiswano olunamandla. Ngomhla we-10 kweyeThupha, uphawu lwaseFransi olwaziwayo iLancôme lukhuphe ngokusesikweni i-"Aurora Spot - Lightening Serum" entsha. Le mveliso ixhotyiswe nge-"AI Spot - Lightening Algorithm" ekhethekileyo yophawu - emva kokubona uhlobo lwamabala ngesensor yesikhumba, ilungisa ngobuchule uxinaniso lokukhululwa kwezithako ezisebenzayo. Kwangaxeshanye, yongeza "i-glacier yeast extract" ekhutshwe kumanzi eqhwa eFrench Alps. Uvavanyo lweklinikhi lubonisa ukuba ukusetyenziswa rhoqo kwiintsuku ezingama-28 kunokunyusa izinga lokukhanya kwamabala ngama-37%. USophie Lavielle, uMlawuli we-Global R & D weLancôme, uthe kwingqungquthela entsha yokuqaliswa kwemveliso: "Sinethemba lokunika amandla izithako zendalo ngetekhnoloji kwaye sinike abathengi ulwazi oluchanekileyo ngakumbi.ukhathalelo lolusuizisombululo.”

Ngokufanayo, uphawu lwezokhathalelo lolusu lwaseMelika iSkinCeuticals nalo luqalise "uhlobo oluphuculweyo lwe-CE Classic Antioxidant Serum" nge-15 ka-Agasti. Ngokusekelwe kwifomyula yokuqala yevithamini C kunye nevithamini E, yongeze "i-ergothioneine - glutathione complex", yandisa ixesha le-antioxidant ukusuka kwiiyure ezisi-8 ukuya kwiiyure ezili-12, kwaye iphumelele isiqinisekiso sokulwa nokuguga kwe-photoaging se-American Academy of Dermatology (AAD). Ngokwedatha esemthethweni yophawu, ukuthengiswa kwale mveliso intsha kwihlabathi liphela kudlule iibhotile ezingama-500,000 kwiintsuku ezi-3 kuphela ngexesha lokuthengiswa, kunye nemarike yase-Asia inegalelo kwi-42% yee-odolo.​

Icebo leMarike: Ukwandisa utyalo-mali kwiMarike yaseAsia, Iinkonzo ezenzelwe wena ziba zizinto eziqhelekileyo​

Njengoko ijongene namathuba amakhulu emarike yobuhle yaseAsia, iimpawu zangaphandle kutshanje zinyuse utyalo-mali lwazo kwaye zaqalisa iimveliso kunye neenkonzo ezenzelwe wena zasekhaya. Ngomhla we-8 ku-Agasti, uphawu lwaseJapan iShiseido lubhengeze ukusekwa kwe-"Asian Skin Research Center" eShanghai. Eli ziko liza kugxila kwiingxaki zesikhumba eziqhelekileyo zabantu baseAsia ezifana nolusu olubuthathaka kunye namabala, kwaye liceba ukutyala imali eyi-120 yezigidi zeedola zaseMelika kwiminyaka emi-3 ezayo ukuphuhlisa iimveliso ezintsha ezifanelekileyo kwiintlobo zesikhumba zaseAsia. Kwangaxeshanye, iShiseido ikwaqalise inkonzo edibeneyo "yokuxilongwa kwesikhumba kwi-intanethi + ivenkile yamava engaxhunyiwe kwi-intanethi" kwimarike yaseTshayina. Emva kokuba abathengi begqibile uvavanyo lwesikhumba ngenkqubo encinci, banokuya evenkileni ukuze bafumane isicwangciso sokhathalelo lwesikhumba esenziwe ngokwezifiso kunye neesampuli. Le nkonzo itsale abasebenzisi abangaphezu kwama-200,000 kwinyanga yokuqala yokuqaliswa kwayo.​

I-brand yaseMzantsi Korea i-Amorepacific ibeke ingqalelo yayo kwimarike yaseMzantsi-mpuma Asia. Ngomhla we-12 kweyeThupha, yavula i-"Natural Skincare Laboratory" yokuqala eJakarta, eIndonesia, yaza yaqalisa uthotho lwe-skincare care esebenzisa i-"tongkat ali" yasekuhlaleni kunye ne-"coconut oil" njengezinto ezisetyenziswa ngokwemvelo. Ikwasebenzisana nee-bloggers zobuhle zasekuhlaleni zase-Indonesia ukuqalisa umsebenzi we-"Natural Skincare Challenge". Ukuvezwa kwesi sihloko kudlule amaxesha angama-50 ezigidi kwiveki enye kuphela. UKim Min – cheol, i-CEO ye-Amorepacific Southeast Asia, uthe: “Sinethemba lokwenza i-brand isondele kwiimfuno zabathengi basekuhlaleni ngokusebenzisa uphando nophuhliso lwasekuhlaleni kunye nokuthengisa.”

Uphuhliso oluZinzileyo: Ukupakisha okunobuhlobo nendalo kunye neCarbon - Imveliso engathathi cala iba ziindlela ezintsha​

Ngokuchasene nokwanda kolwazi olukhulayo ngokusingqongileyo kwihlabathi liphela, iimpawu zobuhle zamanye amazwe kutshanje zithathe amanyathelo rhoqo kwicandelo lophuhliso oluzinzileyo. Ngomhla wesi-5 ku-Agasti, uphawu lobuhle lwaseBritane iThe Body Shop lubhengeze ukuba luza kufezekisa ukupakisha okunokusetyenziswa kwakhona okanye okunokusetyenziswa kwakhona nge-100% kuzo zonke iimveliso ngo-2025. Okwangoku, luqalise iimveliso zokupakisha ezinobuhlobo nokusingqongileyo ezifana ne-"bamboo fiber mask paper" kunye "nemizimba yeebhotile zeplastiki eziphinda zisetyenziswe", ezilindeleke ukuba zinciphise iitoni ezili-1,200 zenkunkuma yeplastiki minyaka le. Kwangaxeshanye, uphawu luqalise "inkqubo yokuphinda kusetyenziswe iibhotile ezingenanto". Abathengi banokutshintshisa ikhuphoni yeeponti ezingama-20 kwiibhotile ezi-5 ezingenanto ezinikelweyo. Iibhotile ezingenanto ezingaphezu kwama-800,000 zaphinda zasetyenziswa kwakhona kwinyanga yokuqala yokuqaliswa kwenkqubo kwimarike yaseYurophu.​

UGqr. Hauschka, uphawu lokhathalelo lolusu oluphilayo lwaseJamani, wenze imizamo kwicala lemveliso. Ngomhla we-18 kweyeThupha, wabhengeza ukuba umzi-mveliso wawo eBaden – Württemberg, eJamani, uphumelele ngokusesikweni “kwimveliso engathathi cala yekhabhoni”. Ngokufaka iiphaneli zelanga kunye nokusebenzisa amandla ebhayomass ukuze kufudunyezwe, umzi-mveliso unokunciphisa ukukhutshwa kwekhabhoni malunga neetoni ezingama-3,500 rhoqo ngonyaka. Umlawuli wophawu uthe: “Uphuhliso oluzinzileyo alulo isiqubulo, kodwa kufuneka luphunyezwe kuyo yonke ikhonkco lemveliso. Kwixesha elizayo, siya kukhuthaza ukulima izinto eziluhlaza okwesibhakabhaka ukuze kufezekiswe ukhuseleko lokusingqongileyo kulo lonke uthotho lwemizi-mveliso.”

Impendulo Yomthetho: Ukuziqhelanisa Nemithetho Emitsha Kumazwe Ahlukeneyo Ukuqinisekisa Ukuthotyelwa Kwemveliso​

Ngokuqiniswa okuqhubekayo kolawulo lwezithambiso kumazwe ahlukeneyo, iimpawu zamanye amazwe nazo ziyazilungisa ngokukhutheleyo ukuze zihlangabezane neemfuno zemithetho emitsha. Ngomhla wesi-7 ku-Agasti, i-European Union yaqalisa ngokusesikweni inguqulelo ehlaziyiweyo ye-“Cosmetics Regulation (EC) No 1223/2009″, yongeza imiqathango ekusetyenzisweni kwe-12 sunscreens. I-American L'Oreal Group yabhengeza ngoko nangoko ukuba zonke iimveliso ze-sunscreen ezithengiswa ziimpawu zayo ezifana ne-L'Oreal Paris kunye ne-Kiehl's kwimarike yaseYurophu zigqibile ukulungisa ifomyula, zitshintsha okanye zinciphisa umxholo we-sunscreens ezithintelweyo, kwaye ziphumelele uvavanyo lokhuseleko lwe-European Union Cosmetics Regulatory Authority (SCCS).​

I-US Food and Drug Administration (FDA) ikwakhuphe "Isaziso Sohlaziyo Loluhlu Lokhuseleko Lwezithako Zokuthambisa" nge-11 ka-Agasti, kuquka izithako ezingama-20 ezifana ne-"sodium hyaluronate" kunye ne-"panthenol" kuluhlu "oluqatshelwa ngokubanzi njengekhuselekileyo". Kwangaxeshanye, ifuna ukuba izinto zokuthambisa ezingenisiweyo ezinale zithako zingenise iingxelo zenkqubo yemveliso eneenkcukacha ezithe vetshe. Ukuphendula oku, iJapan Kao Group yaphendula ngokukhawuleza ngokusungula "iNkqubo Yophando Lolwazi Lokhuseleko Lwezithako" kwiwebhusayithi yayo esemthethweni yase-US. Abathengi banokujonga iingxelo zovavanyo lokhuseleko kunye nezatifikethi zokuthobela imithetho yezithako zemveliso ngexesha langempela, eliye lavunywa ngokusemthethweni yi-FDA.​

Ukususela ekuveliseni imveliso entsha ukuya kulwakhiwo lwemarike, ukusuka kwiindlela zokukhusela okusingqongileyo ukuya kwiimpendulo zokuthobela imithetho, iimpawu zobuhle zamanye amazwe ziyaziqhelanisa notshintsho kwimarike yobuhle yehlabathi ngeentshukumo ezintsha ezahlukeneyo. Olu phuhliso aluzisi nje kuphela ukhetho oluphezulu kubathengi kodwa lukwabonelela ngesikhokelo esitsha sophuhliso lweshishini. Kolu tshintsho lweshishini lobuhle lehlabathi, yeyiphi intshukumo yophawu oyilindeleyo? Wamkelekile ukwabelana ngezimvo zakho.​