Izithambiso ze-OEM/ODM/OBM, yintoni umahluko?

Okokuqala, makhe sijonge kwi-OEM (uMvelisi weSixhobo soMveli). I-OEM yinkampani evelisa iimveliso ezihlangabezana neemfuno zezinye iinkampani ngokweemfuno zazo zohlobo. Ngamanye amazwi,OEM abavelisikukwenza iiodolo kubathengi, ngokweemfuno zabathengi, imveliso kunye nokusetyenzwa, kodwa uphawu lokuthengisa kunye nokupakishwa okusetyenziswa yimveliso zezabathengi ngokwabo. Inzuzo ye-Oems kukuba inokubonelela ngeenkonzo zemveliso ezilungiselelwe ngelixa zinciphisa iindleko zemveliso kunye nobungozi kubathengi.

 

Okulandelayo kwafika i-ODM (uMvelisi woYilo lweNdalo). I-ODM ibhekisa kuphuhliso kunye nokuveliswa kweemveliso zamanye amashishini ngokusekelwe kuyilo lwawo kunye nobuchule bobugcisa. Amashishini e-ODM akholisa ukuba nophando oluphambili kunye namandla ophuhliso kunye nobuchwepheshe bokuvelisa, kwaye anokubonelela ngeemveliso eziziyilileyo kunye nezintsha. Abathengi banokukhetha kwaye benze iimveliso eziyilwe ngamashishini e-ODM ngokweemfuno zabo, kwaye ke amashishini e-ODM avelisa kwaye aqhubeke. Inzuzo yemowudi ye-ODM kukugcina uphando lomthengi kunye nexesha lophuhliso kunye neendleko, kwaye kwangaxeshanye, ungasebenzisa itekhnoloji yobuchwephesha kunye namava amashishini e-ODM ukuhlangabezana ngcono neemfuno zemarike.

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Okokugqibela, kukho i-OBM (uMvelisi weBrand yeMveli). I-OBM ibhekiselele kuphando oluzimeleyo kunye nophuhliso, imveliso kunye nokuthengiswa kwemveliso yazo. Amashishini e-OBM ahlala enolwazi oluphezulu lophawu kunye nesabelo semarike, kunye nomfanekiso webhrendi ozimeleyo kunye nemijelo yokuthengisa. Inzuzo yemodeli ye-OBM kukuba inokuqonda iprimiyamu yophawu kunye nesiphumo sokongezwa kwexabiso, kwaye iphucule inzuzo yamashishini. Kwangaxeshanye, iinkampani ze-OBM nazo zifuna ukutyala imali eninzi kunye namandla okuphuhlisa nokukhuthaza iimpawu zazo, ngoko ke umngcipheko uphezulu.

Ukushwankathela, i-OEM, i-ODM kunye ne-OBM ziimodeli ezintathu eziqhelekileyo zemveliso kunye neentengiso kushishino lwezithambiso. Ukukhetha imodeli elungele uphuhliso lweshishini lakho, kufuneka uqwalasele izinto ezifana nomthamo wezixhobo zeshishini, imfuno yemarike kunye nokuma kwebhrendi. Kungakhathaliseki ukuba yeyiphi imodeli ekhethiweyo, kuyimfuneko ukunikela ingqalelo kumgangatho wemveliso, umfanekiso we-brand kunye nemfuno yabathengi ukuze kugcinwe ukukhuphisana kweshishini kunye nesikhundla semarike.

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Ixesha lokuposa: Nov-14-2023
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