Izithambisoibisoloko iyenye yeentlobo ezibalulekileyo zemisebenzi eyahlukeneyo yokukhuthaza, njengokukhuthaza okukhulu emva kweemaski, ngubani oza kuthatha inxaxheba ekuthengweni kwezinto zokuthambisa, kwaye zeziphi izinto eziphambili ezichaphazela ukuthengwa kwazo? Kutshanje, iBeijing Megayene Technology Co., LTD., inkampani enkulu yedatha egxile kuphando lokuziphatha kwabathengi kwicandelo lezinto zokuthambisa, ikhuphe ingxelo ethi “2023 618ulusu"Ingxelo isekelwe kwidatha engaphezulu kwama-270,000 enxulumene nemarike yezimonyo "yeJuni 18″ kwiWeibo, Xiaomashu, isikhululo se-B kunye namanye amaqonga ngexesha eliqala nge-26 kaMeyi ukuya kwi-18 kaJuni (ngaphezulu kwe-120,000 kwimarike yokhathalelo lolusu, ngaphezulu kwama-90,000 kwimarike yezimonyo zemibala, kunye nangaphezulu kwama-60,000 kwimarike yezixhobo zobuhle), enika ulwazi kunye nohlalutyo lokhathalelo lolusu, umbala.iinto zokuzilungisakunye neemarike zezixhobo zobuhle kwimarike yezimonyo.
Iminyaka yasemva kweminyaka yoo-90 kunye neyasemva kweminyaka yoo-00 iye yaba yeyona nto iphambili ekukhuthazeni ukusetyenziswa kwezithambiso
Izibalo ze-"Report" malunga nobudala babathengi abathathe inxaxheba kwingxoxo ye-intanethi yemarike yezithambiso ngexesha le-"618″ promotion" zifumanise ukuba abantu abaphakathi kweminyaka engama-20 nama-30 bangaphezulu kwe-70% yenani lilonke, elilelona gunya liphambili lokusetyenziswa. Batyala ingca ikakhulu kumaqonga oluntu asakhasayo, kodwa ukuthengwa kokugqibela kugxile kakhulu kumaqonga e-e-commerce emveli, kwaye abanye abathengi bathenga iimveliso ngamaqonga evidiyo.
Kwangaxeshanye, ukuqonda ngemfuno yabathengi kwimarike yezithambiso kufumanise ukuba ukususwa kweoyile kube yingxaki engxamisekileyo ekufuneka abathengi bayisombulule, kulandele i-acne kunye nokususwa kweenwele.
Ukuthenga kokuqala ukuze kusebenze kakuhle Thenga kwakhona ukuze ufumane iinkcukacha ezintsonkothileyo
Ingxelo ithi imaski ibe yeyona mveliso idumileyo kwimarike yokhathalelo lolusu ngexesha le-618, ilandelwa yi-serum kunye ne-face cream.
Phakathi kweempawu eziphononongiweyo, ezinye iimveliso zazineenjongo zokuthenga okokuqala eziqinileyo, ngelixa ezinye iimveliso zazineenjongo zokuthenga eziphindaphindwayo ngaphezu kweenjongo zokuthenga eziphindaphindwayo (inani leenjongo zokuthenga okokuqala linani leenjongo zokuthenga okokuqala kuquka ukuzama, ukuthenga okokuqala, ukutyala ingca, njl.njl.). Inani leenjongo zokuthenga kwakhona elichazwe libhekisa kwinani leenjongo zokuthenga kwakhona ezichazwe kuquka ukuthenga kwakhona, ukugcina, ukuthenga kwakhona, njl.njl.). Ngoko ke, zeziphi izinto ezichaphazela ukuzimisela kwabathengi ukuthenga?
Ngokujonga izinto ezibangela ukuthengwa kwabathengi kwimarike yokhathalelo lolusu, kufunyaniswe ukuba abathengi baxabisa kakhulu ukusebenza kakuhle kweemveliso, nokuba bathenga iimveliso okokuqala okanye bathenga iimveliso kwakhona. Xa bethenga okokuqala, abathengi banika ingqalelo engakumbi kwizinto ezikrwada, amava kunye nexabiso lemveliso yezithambiso, kwaye banika ingqalelo engakumbi kudidi lwamava kunye neenkcukacha xa bethenga kwakhona. Ixabiso alisekho into ephambili.
Izinto ezisetyenziswa ngabathengi xa bethenga iimveliso zokhathalelo lolusu.
Kwimveliso zokuthambisa, abathengi abathenga iimveliso okokuqala bajonga ukubaluleka kwamava, ngelixa abo bathenga iimveliso kwakhona bejonga ukubaluleka kokusebenza kwemveliso. Ukongeza, xa kuthelekiswa nokuthengwa kokuqala, abantu abathenga iimveliso baxhalabele ngakumbi izinto ezikrwada kunye neengozi zokhuseleko lwezithambiso.
Izinto ezibangela ukuthengwa kwabathengi kwiimarike zezithambiso.
Isixhobo sobuhle sisixhobo esidumileyo kwimarike yezimonyo kwiminyaka yakutshanje. Idatha "yeNgxelo" ibonisa ukuba kwiintlobo ezahlukeneyo zezixhobo zobuhle, inani labantu abazimisele ukuzithenga okokuqala lingaphezulu kwenani lokuthengwa kwakhona. Ngokohlalutyo, oku kungenxa yexabiso eliphezulu leyunithi kunye nexesha elide lokusetyenziswa kwesixhobo sobuhle, kwaye ukuzimisela ukuzithenga kwakhona kuphantsi. Xa bethenga izixhobo zobuhle okokuqala, abathengi banikela ingqalelo engakumbi ekusebenzeni kakuhle kwemveliso, amava kunye neenkcukacha.
Izinto ezibangela ukuthengwa kwabathengi kwimarike yezixhobo zobuhle.
Inkonzo yeshishini kunye nomgangatho wemveliso zezona zizathu ziphambili zezikhalazo
Ngokuphanda umxholo oboniswe ziimvakalelo ezimbi ezifana “nokugxeka” kunye “nokuthandabuza” kwizimvo zabasebenzisi be-intanethi, ingxelo ikhuphe iingxaki eziphambili ezikhoyo kwiindidi ezahlukeneyo zemarike yezithambiso ngexesha “lama-618”.
Kwimarike yokhathalelo lolusu, okokuqala, abathengisi okanye abasebenzi bentengiso bayaphula imithetho yokuthengiswa kwemveliso, njengokuthunyelwa kwangaphambili, ukungathengi iibhokisi zezipho ezithunyelwa ngqo emngceleni, nto leyo ebangela ukuba abathengi bahlekise. Okwesibini, ngenxa yomahluko kwindlela eziveliswa ngayo izinto, uhlobo lokupakisha kunye nokwakheka kweemveliso zokhathalelo lolusu kwiindlela ezahlukeneyo, abathengi banamathandabuzo malunga nokuba imveliso iyinyani na.
Kwimarike yezithambiso, okokuqala kukuba inkonzo emva kokuthengisa ayifikeleli ngexesha elifanelekileyo, isimo sengqondo senkonzo yabathengi asisihle kwaye ezinye iingxaki zichaphazela amava okusebenzisa. Okwesibini kukubhengeza ubuxoki kwabathengisi, imveliso yokwenyani kunye nokwazisa kwahlukile kakhulu, kwaye ukubakho kweempahla zobuxoki kunye nezinye iingxaki kwezinye iindlela zokuthengisa kuye kwavuselela ingqalelo yabathengi.
Kwimarike yezixhobo zobuhle, umntu kukuthandabuza ubunyani kunye nokuthembeka kwe-big data push kunye namanye amaqonga oluntu ukukhuthaza ukusebenza kakuhle kwezixhobo zobuhle. Okwesibini, kukho iinkxalabo malunga nomgangatho wemveliso yesixhobo sobuhle ngokwaso, kwaye kuya kubakho neenkxalabo malunga nomgaqo kunye nokusebenza kwesixhobo sobuhle.
Ixesha lokuthumela: Septemba-30-2024
