Izithambisobekusoloko kuba yenye yeendidi ezibalulekileyo zemisebenzi eyahlukeneyo yokukhangisa, njengokukhuthazwa okukhulu emva kweemaski, ngubani oya kuthatha inxaxheba ekuthengeni izimonyo, kwaye zeziphi izinto eziphambili ezichaphazela ukuthengwa kwazo? Kutshanje, iBeijing Megayene Technology Co., LTD., Inkampani enkulu yedatha egxile kuphando lokuziphatha kwabathengi kwicandelo lezinto zokuthambisa, ikhuphe ingxelo ye "2023 618".ulusuinkathalo yoPhando lweDatha eNkulu yeMarike”. Ingxelo isekelwe kwidatha engaphezulu kwe-270,000 enxulumene ne "18 kaJuni" imarike yezimonyo kwi-Weibo, i-Xiaomashu, isikhululo se-B kunye namanye amaqonga ngexesha le-26 kaMeyi ukuya kwi-18 kaJuni (ngaphezu kwe-120,000 kwimarike yokunakekelwa kwesikhumba, ngaphezu kwe-90,000 kwimarike yokwenza imibala, kunye nangaphezulu kwama-60,000 kwimarike yesixhobo sobuhle), ebonelela ngengqiqo kunye nohlalutyo lwe ukunakekelwa kwesikhumba, umbalaiinto zokuzilungisakunye neemarike zezixhobo zobuhle kwimarike yezithambiso.
I-post-90s kunye ne-post-00s ibe yeyona nto iphambili ekukhuthazeni ukusetyenziswa kwezithambiso
Izibalo "zeNgxelo" malunga nobudala babathengi abathathe inxaxheba kwingxoxo ye-intanethi yemarike yezithambiso ngexesha le-"618" yokunyuswa yafumanisa ukuba abantu abaphakathi kwe-20 kunye ne-30 babalelwa ngaphezu kwe-70% yetotali, eyona nto isetyenziswayo. . Ubukhulu becala batyala ingca kumaqonga ezentlalo asakhulayo, kodwa ukuthengwa kokugqibela kugxile kakhulu kumaqonga e-e-commerce emveli, kwaye abanye abathengi bathenga iimveliso ngokusebenzisa amaqonga evidiyo.
Kwangelo xesha, ukuqonda kwimfuno yabathengi kwimarike yezithambiso kufumanise ukuba ukususwa kweoyile kube yingxaki engxamisekileyo kubathengi ukuba bayisombulule, kulandele i-acne kunye nokususwa kweenwele.
Ukuthenga kokuqala ukusebenza Thenga kwakhona kwiinkcukacha ezinzima
Imaski yaba yeyona mveliso ishushu kakhulu kwimarike yokhathalelo lwesikhumba ngexesha le-618, ilandelwa yi-serum kunye nekhrimu yobuso, ngokwengxelo.
Phakathi kweebrendi eziphononongiweyo, ezinye iimveliso zazinenjongo eyomeleleyo yokuthenga okokuqala, ngelixa ezinye iimveliso zineenjongo zokuthenga eziphinda-phindayo kuneenjongo zokuthenga okuphinda-phinda (inani lenjongo yokuthenga okokuqala linani lenjongo yokuthenga okokuqala kubandakanya itrayi, ukuthenga okokuqala, ukutyala ingca, njl.). Inani lenjongo yokuthenga kwakhona elibonakalisiweyo libhekiselele kwinani lenjongo yokuthenga kwakhona evakalisiwe kuquka ukuphinda kuthengwe, ukufumba, ukuphinda kuthengwe, njl.njl.). Ngoko ke, zeziphi izinto ezichaphazela ukukulungela kwabathengi ukuthenga?
Ngokumba kwizinto zokuthengwa kwabathengi kwiimarike zokunakekelwa kwesikhumba, kufumaniseka ukuba abathengi baxabisa kakhulu ukusebenza kweemveliso, kungakhathaliseki ukuba bathenga iimveliso okokuqala okanye bathenge iimveliso kwakhona. Xa kuthengwa okokuqala, abathengi bahlawula ingqwalasela ethe kratya kwizinto ezisetyenziswa ekrwada, amava kunye nexabiso lemveliso yezinto zokuthambisa, kwaye banike ingqwalasela engakumbi kumava kunye necandelo lokucaciswa xa kuthengwa kwakhona. Ixabiso alisekho ingqwalasela ephambili.
Iimveliso zokhathalelo lolusu izinto zokuthengwa kwabathengi.
Kwimveliso ye-makeup, abathengi abathenga iimveliso okokuqala ngqa bancamathelisa okona kubaluleke kakhulu kumava, ngelixa abo bathenga iimveliso kwakhona bancamathisela okona kubaluleke kakhulu ekusebenzeni kwemveliso. Ukongezelela, xa kuthelekiswa nokuthengwa kokuqala, abantu abathenga iimveliso bazixhalabele ngakumbi izinto ezisetyenziswayo kunye neengozi zokhuseleko lwezithambiso.
Izinto zokuthambisa zentengiso kwintengiso yabathengi.
Isixhobo sobuhle yimveliso eshushu kwimarike yezithambiso kwiminyaka yakutshanje. Idatha "yeNgxelo" ibonisa ukuba kwiimpawu ezahlukeneyo zezixhobo zobuhle, inani labantu abazimisele ukuthenga okokuqala lingaphezulu kwenani lokuthengwa kwakhona. Ngokutsho kohlalutyo, oku kungenxa yexabiso eliphezulu leyunithi kunye nexesha elide lokusebenzisa isixhobo sobuhle, kwaye ukuzimisela ukuthenga kwakhona kuphantsi. Xa kuthengwa izixhobo zobuhle okokuqala, abathengi bahlawula ingqalelo ngakumbi ekusebenzeni kwemveliso, amava kunye neenkcukacha.
Izinto zokuthenga izixhobo zentengiso yesixhobo sobuhle.
Inkonzo yeshishini kunye nomgangatho wemveliso zezona zizathu zezikhalazo
Ngokugrumba umxholo owalathwa ziimvakalelo ezingalunganga ezinje "ngokunyelisa" kunye "namathandabuzo" kumagqabaza abasebenzisi be-intanethi, le ngxelo ikhuphe ezona ngxaki zikhoyo kwiindidi ezahlukeneyo zentengiso yezithambiso ngexesha le-“618″.
Kwimarike yokunakekelwa kwesikhumba, okokuqala, abathengisi okanye abasebenzi bokuthengisa baphula imithetho yokuthengisa imveliso, njengokuthumela kwangaphambili, ungathengi iibhokisi zesipho ezithunyelwe ngokuthe ngqo kwi-periphery, ebangela ukuba abathengi bahlekise. Okwesibini, ngenxa yokumahluko kwindlela yokuthunga, inguqu yokupakisha kunye nokubunjwa kweemveliso zokunakekelwa kwesikhumba kwiitshaneli ezahlukeneyo, abathengi banokungabaza malunga nokuba imveliso iyinyani.
Kwimarike yezithambiso, eyokuqala kukuba inkonzo emva kokuthengisa ayifikanga ngexesha, isimo sengqondo senkonzo yabathengi sibi kwaye ezinye iingxaki zichaphazela amava okusebenzisa. Okwesibini lubuxoki bobuxoki babarhwebi, eyona mveliso kunye nopapasho lwahluke kakhulu, kwaye ubukho bempahla yobuxoki kunye nezinye iingxaki kwamanye amajelo okuthengisa kuye kwavusa ingqalelo yabathengi.
Kwimarike yesixhobo sobuhle, enye kukubuza ubunyani kunye nokuthembeka kwedatha enkulu yokutyhala kunye namanye amaqonga oluntu ukukhuthaza ukusebenza kakuhle kwezixhobo zobuhle. Okwesibini, kukho iinkxalabo malunga nomgangatho wemveliso wesixhobo sobuhle ngokwaso, kwaye kuya kubakho iinkxalabo malunga nomgaqo kunye nokusebenza kwesixhobo sobuhle.
Ixesha lokuposa: Sep-30-2024