Ngawaphi amanyathelo afunekayo ukwenza uphawu lokhathalelo lwesikhumba?

As iimveliso zokunakekelwa kwesikhumbaukuze udume ngakumbi, uyenza njani ibhrendi yakho yokhathalelo lwesikhumba igqame kule marike ikhuphisana kakhulu? Nanga amanyathelo afunekayo ukwenza uphawu lokhathalelo lwesikhumba!

1. Uphando lwemarike: Qonda iimpawu zokhathalelo lwesikhumba kwimarike, iimfuno zabathengiiimpawu zokunakekelwa kwesikhumbakunye namathuba angenamntu emarikeni.

2. Ukubekwa kweBrand: Ngokusekelwe kwiziphumo zophando lwemarike, misela indawo yophawu lwakho, umzekelo, ujolise kubafazi, amadoda, abantwana, amaqela athile, njl.

3. Uphando lwemveliso kunye nophuhliso: Misela umgca wemveliso ye-brand yakho ngokusekelwe kwi-brand positioning, kubandakanywa umgangatho wemveliso, ukusebenza, ukupakishwa, njl.

4. Uyilo lweBrand: Yila ilogo ye-brand, izixhobo zokuthengisa, njl njl ngokwendawo yophawu kunye nomgca wemveliso.

5. Fumana imathiriyeli ekrwada kunyeabavelisi: Khetha izixhobo ezikumgangatho ophezulu kunye nabavelisi abanoxanduva lokuqinisekisa umgangatho wemveliso kunye nokuhanjiswa ngexesha

6. Ukubhaliswa kweBrand kunye nesiqinisekiso: Ukubhaliswa kwebrendi kunye nokuqinisekiswa kwenziwa ngokuhambelana nemithetho kunye nemimiselo efanelekileyo.

7. Ukuthengisa: Yenza intengiso esekelwe kwi-brand positioning kunye namaqela abaxhasi ekujoliswe kuwo, kubandakanywa ukukhuthazwa kwe-intanethi kunye ne-offline, ukuthengiswa kweendaba zoluntu, njl.

8. Inkonzo yokuthengisa emva kokuthengisa: Misela inkqubo yenkonzo emva kokuthengisa ukunyusa ukwaneliseka kwabathengi.

Unyuselwa njani:

1. Ukukhuthazwa kwe-intanethi: qhuba ukukhuthazwa kwe-intanethi ngokusebenzisa iiplatifomu ze-e-commerce, imidiya yoluntu, njl.

2. Ukukhuthazwa ngaphandle kwe-intanethi: ukunyuswa ngaphandle kwe-intanethi ngeevenkile eziphathekayo, iibhodi zebhilibhodi, njl.

3. Intengiso yemidiya yoluntu: Ukunyuswa kwebhrendi ngokusebenzisa imidiya yoluntu efana noGoogle kunye neTikTok.

4. Intengiso yegama-ngomlomo: Yazisa uphawu ngonxibelelwano lwelizwi kunye namava omsebenzisi.

Indlela yokukhetha umenzi:

Kubalulekile ukukhetha ababoneleli ngemathiriyeli ekrwada abakumgangatho ophezulu kunye nabavelisi abanoxanduva. Ungakhetha kule miba ilandelayo:

1. Umthamo wemveliso: Qonda ukuba amandla okuvelisa umenzi ahlangabezana neemfuno zakho.

2. Ulawulo lomgangatho: Qonda ukuba inkqubo yokulawula umgangatho yomenzi igqityiwe.

3. Indawo yokuvelisa: Qonda ukuba indawo yemveliso yomenzi iyahlangabezana nemigangatho.

4. Ixabiso: Qonda ukuba ixabiso lomenzi lifanelekile.

5. Inkonzo: Qonda ukuba umgangatho wenkonzo yomenzi ulungile.