Kwiminyaka yakutshanje, ishishini lezithambiso liye lafumana utshintsho olukhulu olubhekiselele kwi-e-commerce ewela umda. Imarike yezithambiso zehlabathi kulindeleke ukuba ifikelele kwi-805.61 yeebhiliyoni zeedola ngo-2024, kwaye iinkampani ezininzi ngakumbi zinethemba lokusebenzisa amaqonga afana ne-Amazon, eBay, Etsy, Lazada, AliExpress kunye ne-Ozon ukuthumela iimveliso kwiimarike zamazwe ngamazwe.
Enye yezinto eziphambili zokuqhuba ukukhula kwe-e-commerce enqumla imida kwishishini lezithambiso kukukhula kwemfuno yeemveliso zobuhle ezikumgangatho ophezulu ezivela kubathengi behlabathi. Njengoko besanda abantu besiba nomdla ekuthengeni izinto zokuthambisa zohlobo lwamazwe ngamazwe, iinkampani zithatha eli thuba ukuze zandise umda weshishini wazo kwaye zijonge iimarike ezintsha.
UBeaza ugxile kakhuluukwenziwa kwe-OEM yokuthambisa. Iinkonzoezithunyelwa kumazwe angaphandle kwii-100+ ze-e-commerce eziwela umda, ukusetyenzwa kweeleyibhile zabucala, ukusetyenzwa kwezithambiso, iAmazon ebay etsy, iLazada aliexpress, i-Ozon live unikezelo lwenkonzo ye-OEM/OEM idibanisa yonke inkqubo yokuvelisa izinto zokuthambisa: ukusetyenzwa kokuqala kwezinto ezikrwada, ukuhlolwa kokupakishwa kunye ukuthengwa, ukupakishwa ngokuzenzekelayo, Izinto eziqulethweyo, uphuhliso lwemveliso.Ukuze ubambe lo mkhuba wokukhula, iinkampani ezininzi zokulungisa izimonyo ziye zaqala ukujika kwiiplatifti ze-e-commerce eziwela umda kwiimveliso ezithumela ngaphandle. Ngokwenza njalo, bayakwazi ukufikelela kubaphulaphuli behlabathi kwaye banyuse ukubonakala kophawu lwabo kwiimarike zamazwe ngamazwe. Ukongeza, la maqonga abonelela iinkampani ngendlela efanelekileyo nesebenzayo yokulawula imisebenzi yazo yokuthumela ngaphandle, ebavumela ukuba balungelelanise iinkqubo zabo zokuthengisa kwaye bafikelele kwisiseko esikhulu sabathengi.
Enye yeenzuzo eziphambili zokusebenzisa iqonga le-e-commerce eliwela umda kwi-cosmetics processing kukukwazi ukuthatha ithuba lokuthengisa ukusasaza bukhoma. Ukusasazwa okubukhoma kuye kwaba sisixhobo sokuthengisa esithandwa kakhulu kwiimpawu zezithambiso njengoko zibavumela ukuba babonise iimveliso ngexesha lokwenyani kwaye basebenzisane ngokuthe ngqo nabaphulaphuli babo. Ngokusebenzisa iiplatifomu ezifana ne-AliExpress kunye neLazada, amashishini angasebenzisa ukusasazwa okuphilayo ukukhuthaza iimveliso zabo kunye nokwakha ulwazi lwe-brand kwiimarike zamazwe ngamazwe.
Ukongeza kwintengiso yokusasaza bukhoma, iinkampani zinokusebenzisa izixhobo zokuhlalutya imarike ezibonelelwa ngamaqonga e-e-commerce anqamlezayo ukuze afumane ukuqonda ngokuziphatha kwabathengi kunye neendlela zentengiso. Le datha ixabiseke kakhulu kwiinkampani ezilungisa izithambiso ezinqwenela ukuqonda izinto ezikhethwayo kunye nemikhwa yokuthenga yabaphulaphuli ekujoliswe kubo kwimimandla eyahlukeneyo. Ngokusebenzisa olu lwazi, iinkampani zinokuhlengahlengisa izicwangciso zabo zokuthengisa kunye nokunikezelwa kweemveliso ukuze zihlangabezane ngcono neemfuno zabathengi bamazwe ngamazwe.
Ukujonga kwikamva, i-e-commerce ewela umda kushishino lwezithambiso inamathemba abanzi. Njengoko imarike yezithambiso zehlabathi kulindeleke ukuba iqhubeke ikhula kule minyaka izayo, kuya kubakho amathuba amaninzi okuba iinkampani zandise imisebenzi yazo yokuthumela ngaphandle kwaye zifikelele kubathengi abatsha. Ngokusebenzisa amaqonga anjenge-eBay, i-Etsy kunye neAmazon, iinkampani ezilungisa izithambiso zinokungena kumandla amakhulu kwiimarike zamazwe ngamazwe kwaye zenze imali kwimfuno yeemveliso zobuhle ezikumgangatho ophezulu.
Ixesha lokuposa: Dec-20-2023